Selling products or services online is a great idea for every business owner. However, a lot of them make a big mistake. They invest 100% of their budget in website creation and expect to be successful. While this might happen, it’s really unlikely to happen except if you are extremely lucky.
To succeed with e-commerce or any other type of internet business, you need 2 things. First of all, you need to have a website that is crafted meticulously so that it will trigger a powerful desire to buy for the visitors. To do so, your website has to have good funnels, great copy, and other important criteria so that it will convert to the call to action that you want the visitors to do.
The second thing is that your website needs to attract visitors. How many websites are very expensive and look great but they attract few visitors? It happens quite often that websites are like a drop in the ocean and the web surfer doesn’t pay attention to these drops. Many marketing strategies will attract visitors to your website. However, search engine optimization is very interesting because it’s one of the few marketing technique that isn’t interruptive marketing because people who find your website in search engine results were proactively looking for you with specific keywords.
In fact, a colleague from an SEO agency in Montreal or « référencement web Montréal SEO » like they say it in French told me that he doesn’t do SEM. He only does SEO because he likes his clients to be safe with digital marketing. He thinks that SEM isn’t as safe as SEO for different interesting reasons.
Once you attract visitors with a digital marketing technique like SEO or SEM, then you need to keep them so that you can have recurrent income with them. To do so, you must build a list with a list building tool.
So distributing your digital marketing budget between these 3 aspects will give you way more results in your online venture than investing 100 % of your budget in website creation.
2)copywriting and funnel creation
3)search engine optimization and or search engine marketing
I wish that every business owner could read this article so that their vision of a good online business marketing campaign would include these 3 aspects and their expectations would be high for all of them. Right now, we hear horror stories of business owners who didn’t succeed in this venture because of this.