Search engine optimization is constantly changing. What will be the trends of SEO in 2018? Six months from 2018, here are a few of the things that I think will be strong. I’m looking forward to seeing how I will be right or wrong.
Asking questions to a mobile device has been adopted by teenagers since 2014. However, 4 years later, these early adopters will attract the rest of the population just like it happened with Facebook and now Snapchat. Can your business be found by the voice algorithm?
AMP (Accelerated Mobile pages)
The AMP project was created by Google who wanted to compete with Facebook Instant Articles (IA) seeing that articles loaded much faster for mobile devices with Facebook IA. The problem with Facebook IA is that it keeps people on Facebook instead of going on your website. This is why AMP is very interesting.
Click Fraud prevention to improve conversion ratio in digital marketing campaigns
There are more and more click farms that harm SEM campaigns (Facebook Ads or Adwords campaigns) or take all the host’s bandwidth of some websites like parasites. Can Google help you to analyze or stop those click farms? Not for now and it’s unlikely that it will take care of this problem in a near future for different reasons.
Youtube Video SEO
Youtube is the second biggest search engine after Google. Yet, this search engine is much easier to rank a video than it is to rank a website in Google. Youtube videos reach a lot of people because a lot of them prefer to watch videos over reading, especially with mobile devices.
Of course, Google SEO is great because there are so many people who use Google to find what they are looking for. The challenge with Google SEO is that it takes a longer period to rank so business owners need to be patient about this investment. Moreover, with the recent Fred algorithm, SEO agencies must use white hat SEO techniques only so that the website targeted won’t be penalized. The best way to check if an SEO agency ranks well is to check for it by typing in Google, your « city+ SEO ». For example, “Houston SEO” or “Houston search engine optimization agency” in Google will give you a good idea of the best SEO agencies. Then, contact them and ask questions to do your due diligence.
If an SEO agency offers all of these 5 services, you have good cues that it’s probably one of those who follows very well what’s going on in this industry. If you own an SEO agency, I suggest that you put your attention on those aspects.